Sriracha
Target audiences: millennial consumers from the ages of 20 to 35 in the U.S.
Strategy: convince millennial consumers that they shall purchase Huy Fong Sriracha, because it has extensive uses and brings passion to their cooking.
Posters
magazines
OOH
Experiential
Like the ice basket challenge, Sriracha challenge is a new social event that encourages people to put the product on their heads.
