Save the children
No one can ignore the bloody truth that countless children are suffered because of wars.
Solution: Convincing people that they should help children in wars because they’re innocent.
Experiential
A children goods retail pop up store cooperating with The TOT. It will open for one week before the Children’s day at the Prudential Center.
When consumers enter the store and look around, they will see ruined/bloody children goods, like clothes, toys, and shoes, along with regular products. Every piece of bloody goods has a real story about the children who live in war zones.
We will design special price tags for all bloody products to introduce the stories behind them.
OOH
We’re going to set LED screens on the street. People can guess the number related to children in wars and answer the question before the real number shows. Intentionally, there’s no correct answer in the options.
Social
