Nissin Cup Noodles
Assignment: “Boring is not boring”, and making a boring food product interesting.
Solution: Convince consumers that they should buy Nissin Cup Noodles because it can warm their bodies up in winter.
PRINT ADS
OOH
OOH: THE GIANT HEATER
Giant cup heaters will be put outdoor. People can touch or hug to warm themselves up.
Recap Video:
We’re going to record:
People are cold in winter
People notice the giant cup noodles heater
People touch and hug with smile
People take pictures with heater and post on social media
The data of media influence and media heat
INTERACTIVE: VENDING MACHINE
Cup Noodles Vending Machine in cold winter. The colder weather, the bigger discount.
25 degree is 50% discount
10 degree is 75% discount
0 degree is free
Recap Video:
We’re going to set hidden cameras in the machine to record:
People are cold
People notice our vending machine
People pay at discount price
Enjoying a warm cup noodles
Users take pictures and share with friends
SOCIAL: IG POSTS
Social: Twitter
We'll reply to random tweets that mention cold and share coupon codes related users’ names.
