MINI Cooper SE

MINI Copper is going to sell its first Electric cars in 2020.

Solution: Convincing people that they should buy MINI SE because it’s so different from Gas Cars.

Radio

30s radio script

1

(Ocean waving sound. )

(Window shutting sound.)

VO:

Between the waves and you

Mini Electric

For more information, go to minielectric.com

2

(Rain dropping sound.)

(Window shutting sound.)

VO:

Between the raindrops and you

Mini Electric

For more information, go to minielectric.com

3

(Wind sound. )

(Window shutting sound.)

VO:

Between the wind and you

Mini Electric

For more information, go to minielectric.com